Hanne is a senior marketing director with over 15 years of experience in complex B2B environments where technology, product and market dynamics converge. She has led marketing organizations through strategic repositioning, go-to-market transformations and cross-functional alignment in both growth and transition contexts.
She specializes in guiding companies through change by bringing clarity and structure where ambiguity prevails. Starting from market insight, financial reality and long-term ambition, she builds strategies that are both future-oriented and executable. Known for her sharp questions and strong listening skills, she quickly grasps complexity, aligns stakeholders and creates focus. Her approach results in clear direction, shared ownership and sustainable progress.
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